MTV Iggy, a recently launched global pop culture initiative from MTV Networks, is currently showcasing a wide-angle view on the Kashmir conflict entitled, MTV Iggy Presents Change: Kashmir. The series is a comprehensive multimedia survey of the conflict’s current status and history, featuring on-the-ground clips of everyday Kashmiris on both sides of the Line of Control, photojournalism, background, documentaries, and profiles. MTV Iggy has already posted a number of interviews with noteworthy individuals like economist Jeffrey Sachs, writer and historian William Dalrymple, Deepak Chopra, Booker Prize winner Arundhati Roy, and Sardar Attique Ahmed Khan, the former prime minister of Azad Jammu & Kashmir [AJK].
The website also features the stunning photography [see below] of Malik Sajad, a young Kashmiri currently attending the Institute of Music and Fine Arts in Srinagar, Kashmir. His first graphic novel about the Kashmir conflict is under publication. Click on his photo below to see the entire slideshow, which truly captures the vibrance of the Kashmiri people.
The initiative is significant because it not only seeks to raise awareness on the Kashmir conflict, but also because it highlights the diversity of opinion on the topic. Moreover, the use of multimedia technology is important in connecting today’s youth to the problem, empowering them to probe discourse on the issues. Given that Kashmir has been a fundamental cause of tensions and conflict between India and Pakistan since 1947, viewing the conflict through a different, more human angle is a needed change. What do you think?